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In an age when it seems anyone can become briefly famous if their video gets shared widely enough, Justin Bieber is the artist who, perhaps more than any other, truly shows us how the power of the internet can transform a life in the 21st Century. In 2007, the 12-year-old’s rendition of Ne-Yo’s song ‘So Sick’ was posted by his mother on YouTube and, pleased by the reaction it got, she decided to put more of her son’s performances online. Justin was already starting to build a reputation locally, having won some singing competitions in his hometown of Stratford in Canada. A former executive for So So Def Recordings stumbled on the clip while searching for something else and was struck by the boy’s obvious vocal ability. He tracked down Patricia Mallette and, after some hesitation, she allowed her son to travel to Atlanta, Georgia, to record some professional demos. That executive, Scooter Braun, got Justin to perform for R&B superstar Usher and the pair swiftly signed the singer and set about finding him a recording home. Justin joined Island Records in 2008 as he and his mother moved from Canada to concentrate on developing his career in music. His home country took Justin’s first single, ‘One Time’, to its heart and it made No.12 in Canada during July 2009, with later success coming in the US when the song peaked at No.17 in the Billboard charts. An EP, My World, came out in November 2009 and was followed by a succession of small hits and radio-focused promotional tracks. ‘One Less Lonely Girl’ did best of them all as Justin travelled across the world promoting his music with a string of successful TV appearances. One performance for then US President Barack Obama and First Lady Michelle was filmed for Christmas In Washington, and Justin joined in with the States’ traditional Dick Clark’s New Year’s Rockin’ Eve broadcast.
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uDiscover Music transparent Essential Albums
My World 2.0

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Under the Mistletoe

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Believe

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Purpose

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