Beginning today (November 1), Vevo’s DSCVR ATW will showcase engaging, high-quality live performance video content from the class of 2022, with two unique performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-maker series and brand DSCVR – “DSCVR Artists To Watch” is now in its 8th year and consists of 21 global artists whom Vevo has tipped to break through to the mainstream.
Vevo has a long history of supporting and introducing emerging artists to new global audiences and its DSCVR ATW champions emerging artists through live performance content. Alumni include now-household names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers, James Bay, Jorja Smith, and more.
“This annual taste-making program is the pride of Vevo’s in-house editorial team of music lovers. Over the years, we have worked with a wide range of artists from around the world, who have grown and developed into huge household names today,” says JP Evangelista, SVP of Content, Programming & Marketing, Vevo. “We are thrilled to announce our 2022 list for DSCVR Artist to Watch.”
“Through our unique marketing and promotion efforts, vast distribution network, and original content production, Vevo supports artists at all stages of their careers. We work closely with the artists and their teams to ensure that every part of their DSVCR ATW campaign is additive to their wider marketing, and this video asset plays an integral role in bringing new video content to music fans who are about to discover and love them. Vevo plays a crucial role in maximizing the value of the music video and this campaign is really where the journey with these 21 artists really begins,” adds Evangelista.
Vevo’s 2022 DSCVR “Artists to Watch”:
Andy Rivera (Sony Columbia)
ArrDee (Island Records)
Chiiild (Island Records)
Clinton Kane (Columbia)
EST Gee (Interscope)
Jessica Winter (Roya Records)
Lola Young (Island Records)
Mimi Webb (Epic)
Pip Millett (Dreamlife / SME)
Poupie (The Orchard)
Sen Senra (Universal Music Spain / Sonido Muchacho)
Serious Klein (The Orchard)
Wet Leg (Domino)
Willie Jones (Sony Nashville)